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How to Write Effective Web Copy (SiteProNews)
25/02/05
By Herman Drost
Writing effective web copy begins with an understanding of what the goals of
your web site are. Are you trying to get your visitors to purchase something or
have them sign up for your newsletter? Remember you are trying to get someone
you can't see and have never met take a step towards building a
relationsh...
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The Deadly Duo - Spam and Viruses - 2004 Year-End Recap (ClickZ)
11/01/05
By Rob McGann
January 11, 2005
SPAM
When it comes to originating spam, China may have overtaken South
Korea for the number two slot behind the United States in 2004, according to a
source from the Internet Society of China's anti-spam council quoted by th...
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Improve E-Mail Response: Test Numerous Variables (ClickZ)
27/12/04
By Paul Soltoff
December 27, 2004
In my postal-mail days, there were major variables (offer, price,
creative, list, etc.) and minor ones (font, color, graphics, etc.). All
affected response rates. The rule of thumb was to first test all the major
variables, as the...
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E-Mail Creative: The HTML/Text Struggle (ClickZ)
06/12/04
By Jeanne Jennings
December 6, 2004
Have you experienced it yet? If not, it's only a matter of time.
One ClickZ columnist touched on it in not just
one but two columns back in September. I thought it was a tempest in a teapot
until I met an interactive agency professional at a conference...
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Reconfirmation Messages: Clean Up Your List! (ClickZ)
02/12/04
By Derek Harding
December 2, 2004
Your e-mail list has a large number of older addresses. How can you minimize
list atrophy and restore your list to its former glory? Reconfirmation can help
separate the wheat from the chaff on your list.
The following presumes all the recipients on your list opted in at some point.
Any address...
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Seven Online Copyright Myths (SiteProNews)
24/11/04
By Judith Kallos
Possunt quia posse videntur ~ (Latin: They can because
they think they can.)
One of the most misunderstood issues online has to do
with copyright. Both with e-mail and Web site copyright issues. For some
reason, as with many things online, there is this incorrect perception that
...
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Google to give Gmail POP3 support, plans antivirus (MacWorld)
11/11/04
By Juan Carlos Perez, IDG News Service
Google Inc. will roll out POP3 (Post Office Protocol) support gradually over the
coming weeks to Gmail users, who will be
able to use the feature to download e-mail messages from Gmail servers to
e-mail applications on devices such as PCs and wireless devices.
...
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New Weapons in the Fight Against Spam and Fraud (smallbusinesscomputing)
09/11/04
By
Lauren Simonds
November 9, 2004
It doesn't matter whether your small business consists of one desktop or a
phalanx of server-connected PCs, spam can impact your company's bottom line in
terms of the work hours spent dealing with it and the all-too-real p...
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PayPal Back After Rough Week (InternetNews)
15/10/04
By Jim Wagner
October 15, 2004
After six difficult days, PayPal is back in business.
Full site functionality, as well as the ability to make money transfers, is back
online after a scheduled site architecture update crashed the system last
Friday, according to a statement on the site Thursday afternoon. Access
throughout the bu...
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Winning Subject Lines (ClickZ)
17/07/04
BY Joanna Belbey and Karen Gedney
When Karen talks about subject lines during e-mail training sessions, she holds
up a tiny strip of paper to represent the space a typical subject line occupies
in your ...
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E-Mail Marketing to Online Women: Keyword "Multi" (ClickZ)
15/07/04
BY Paul Soltoff
A slew of recent reports focuses on marketing to women online. A key takeaway is
appreciating the ever-increasing and complex issues women deal with, juggling
their career and ...
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